Introduction to Google Reader

We have listened many Google Products like Google talk, Google Chrome, Google earth and Picasa Web Albums. But in this section we will discuss about Google Reader.  Google Reader is a web based aggregator which capable to read the Feeds or Atoms online or offline. Google Reader was released by Google on October 7, 2006 from a Google Labs.

We know that Google revised its user-interface on Sep, 2006. It has become very important device for online users because the users can subscribe to feeds by using Google Reader functions by entering the exact URL of the feeds or Atom Feed. You can check out the new posts from that feed on left side of the screen. Here you can share the items with other users or visitors. But in the previous times we found that we shared the items by sending the links through email or directly the users with share article. In 2008, Google changed all sharing policy, the users marks the items as a shared, were automatically visible to the Users Google Talk Profile.  For more information you can see above video regarding Google Reader

Google's Launch Latest Social Network: Google Plus

We have listened that Google launched many Networking Tools like Google buzz, Google Reader etc. Before Few days Google launched new Social Networking Tools as Google +1 on 24 June, 2011. Now a day you will seen mostly website owners are using this Google +1 in sites for improvement in ranking as well as credibility of websites in eyes of Major Search Engines like Google.

Google plus is a social networking device which help to connect the friends and users online. It is very important Social Networking Tools because it allows the visitors to rate to the website according to quality of web pages and content of that website as per liking of it. So we can say that Google plus acts as a referral point for future purpose.

It also shows the quality and contents of website pages. For that purpose, the visitors require to be logged into their Google Account while “+”lying your page content. This is turn places your site under the “+1” on the visitors Google Profile and act like a referral from the users to other visitors. It also help in ranking of your website in SERP (search engines results pages). Although the effect may be comparatively very low. In this way we found that Google +1 are playing important role for website ranking as well as credibility of web pages of your website in the Major Search Engines like Google, Yahoo.

Link Bait Concept and its uses in SEO

You have listened about many SEO terms in your life as Off Page, On Page, Linking Domain, Contextual Linking. But in this Section, We will discuss about Link Bait concept in SEO.

Link Bait: Link Bait is any content or features within a website which encourages others webmaster or persons to link to a website.

You can say it is that concept which gain the other person attention towards your website. In this way we can say it is very powerful tools of marketing in Internet Marketing Fields. The Link Baiting content will be any text, image and video clips which is enough for gain people attention.

Types of Link Bait: We can classify the Link Bait into following categories which are given below:

1.Informational hooks: Mostly people say that it is very important features in Link Bait concept. It provide a information to the reader that they think it is very informative and useful for us.

2.News hooks:  It also plays very important role in Link Bait Concept. It Provide fresh information and get links as the news spreads.

3.Evil hooks: Mostly people say that it will not suitable in link bait concept. It write about something that is not appealing about a product or a popular blogger.

4.Tool hooks: It is very important tools in complete SEO. It provide a tools to the reader so that people link to it.

5.Widgets hooks: A Widgets hooks is that hooks which provide widget to the reader which it  placed or embedded on other websites, with a link included.

6.Unique content hooks:  It is very useful hooks in Link Bait Concept. Mostly people search the unique content or articles for for traffic or AdSense revenue. To use this hook, you have to create unique content and give it out to bloggers and webmasters with an obligation to link back to your site.

Elements of Link Bait: The following elements of Link Bait which are given below:

1.Headline: We know that the headline must be strong so that it will capture the reader attention in a unique way.

2.Visuals - The design of the web page, which mainly entices readers attention into the content, whether through the images, layout of the content  used within the page.

3.Unexpected hook: It is very important elements in Link Bait Concept. This unexpected hook triggers readers to share or link to the content because it may be through its comprehensiveness, uniqueness or informativeness.

4.Contact list: It also create a list of contacts who will be interested to share the link bait it enhances the viral effect of the link bait once it goes live.

Evolution of Face book and Its Importance in Current Market

We know that Face book has became a important part of our life. Now we have been seeing mostly youth or younger generation also involved in Social Networking sites like Face book, twitter and my space for a long time. Mostly people are also connecting with each other because of face book Networking Services.
                                       

Face book is a very popular social networking site which was launched on February 2004 and it’s also operated by its own face book Inc. But in starting very few members became a user of that face book networking sites. In Face book, any user can create a personal profile, and also add others users as a friends. They can also exchange messages, including automatic notification when they will update their profile.  Altogether Users can join any community groups which were organized by any workplace, school and colleges etc.

 Face book was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. During the beginning, the memberships of face book by limited by its founders for Harvard university students. But it was spread to students of other university before opening to high school students, and, finally, to anyone aged 13 and over.  Mark Zuckerberg wrote Facemask, the predecessor to face book, on October 28, 2003, while attending Harvard as a sophomore. Zuckerberg hacked into the protected areas of Harvard's computer network and copied the houses' private dormitory ID images.  After that the Face book site was quickly forwarded to several campus group list-servers, after that it was shut down for a few by Harvard administrator. Zuckerberg was charged by the administration with breach of security, violating copyrights.

Zuckerberg expanded on this initial project by creating a social study tool by uploading 500 Augustan images to a website with one image per page along with a comment section. When Zuckerberg completed that project, then he showed the site up to his classmates, and people started sharing their notes.  He started to write a code for his face book sites in January 2004. On February 4, 2004, Zuckerberg launched "Thefacebook", originally located at thefacebook.com.

But after six days when the Face book Social Networking sites was launched, three Harvard seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya Gardner, accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection.com. This three Harvard senior complained to Harvard Crimson, the famous newspaper in USA, then this Harvard Crimson started to investigate the allegation which was filed by this Harvard university seniors. Membership was initially restricted to students of Harvard College, and within the first month, more than half the undergraduate population at Harvard was registered on the service. In March 2004, Face book expanded to Stanford, Columbia, and Yale.  It soon opened to the other universities in Canada and the United States. The most famous honchos Sean Parker, who had been informally advising Zuckerberg, became the company's president.   In June 2004, Face book moved its base of operations to Palo Alto, California. Face book also launched a high-school version in September 2005  which Zuckerberg called the next logical step in his life.

Ownership
Mark Zuckerberg owns 24% of the company, Accel Partners owns 10%, Technologies owns 10%,  Dustin Moskovitz owns 6%, Eduardo Saverin owns 5%, Sean Parker owns 4%,Peter Thiel owns 3%, Greylock Partners and Ameritech Capital Partners own between 1 to 2% each, Microsoft owns 1.3%, Li Ka-shing owns 0.75%, the Interpublic Group owns less than 0.5%, a small group of current and former employees and celebrities own less than 1% each, including Matt Cohler, Jeff Rothschild, Adam D'Angelo, Chris Hughes, and Owen Van Natta

Revenue
We will be shocked that most of the face book revenue comes from advertising. Microsoft is also an exclusive partner company of face book for providing banner adverting for face book social networking sites. After that Face book started to advertise on advertisement that exists in Microsoft's advertisement inventory.

What are Reverse SEO and its Importance in SEO?

Reverse SEO:
                     Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google.

We know Reverse SEO is very effective strategy for stop the bad publicity in Major Search Engines like Google. We have seen that Reverse SEO is become very important tools for SEO Professionals who manage Online Reputation Management. Mostly companies become a target for that negative publicity online. Mostly fraudster’s competitors always use the blog or wordpress for spreading negative reports about any companies online. And Google and other search engines also like that very blog like blogger, wordpress etc.

                     We can also use Reverse SEO for removing bad publicity that targets your company online. By Reverse SEO we can push that negative publicity press on the second, fourth or first pages of Google, Yahoo and Bing Search Engines. It is important to note that how negative publicity effect the images and reputation of your company online and how reverse SEO can help you manage your company's Online Reputation Management.

                    Now you will be thinking why we use the Reverse SEO because it also totally based on currents strategies. In the Competitive Market, the potentional customers want to research each and every thing about your Company on Google, Yahoo and Bing Search Engines before purchasing any product or services from you..  When they will find your negative publicity online. They tend to believe them. But Reverse SEO will minimize the damage.


Examples: A disgruntled employees of any companies can start an anonymous blog which will create a bad impression about your company in the open market online. But you also find out the any unsatisfied customer will not post any comment or reviews about your business on ripoffreport.com and your competitors will do the same work. The reputations of more than a few companies have been ruined this way.

Link Juices Concept:

You will be thinking what is Link Juices in SEO.  Basically we have seen the role of Link Juice in SEO. Link Juices will help to get better keywords ranking as well as exposure in the search engines results.  We know that Link Juice is the currency of Google. You can say it is the secret juices which will help to beat your competitors for ranking in Google. Similarly Google uses many other factors for calculating ranking in major search engines results. But Link Juice is the most important factors in the eyes of Google,

Mostly SEO Professional say that Link Juice refers to the power and potency of inbound links that point to a particular website.  Now Let take an examples That Site A and Site B are both have some keywords and would like to get rank in some keywords      

 Now the Question is that which site are best in eyes of Google or you can say which of these two sites is likely the best. Let say that Site A gets a link from a site but Site B does not get any link from site.

Now Google give importance to Site A and definitely it will outrank Site B. That is why Site C decides to link to Site B, as well:

Now the Google look the same to both sites, Now they require to look at another ranking factor to determine which one will be the best.

Now we will add new two sites to further illustrate different scenarios that may be happen:

We found in the above example, that Site D is linking to Site A and Site E is linking to Site B.  Now the Google will check out which sites are better Site A or Site B, Now it will look at the sites that are linking to Site D and Site E:

In the above example we find out that Site D has more link juice that Site E because it is getting a links from Site G, Site F and Site H.  That means Site A has more link juice in comparison to Site B. In this way Site A will beat or outrank to Site B.

The Importance of SMO (Social Media Optimization)

We know that SEO Professional are using a lot of techniques or methods for getting visitors traffic as you can say directory submission, article submission, press release, blog comments and SMO (Social Media Optimization). Now let we discuss about SMO (Social Media Optimization).

The term “Social Book marking” is a new and was first used in 2003 by Delicious web service. The term “tagging” is also associated with social book marking. Users are using the Social Book markings for searching, saving, managing or for sharing their web Meta data with other users or for remembering. As the time passes, book marking services have proven to be excellent tools for online marketing. If we will combined it with SEO (Search Engine Optimization), so we can say that social book marking can the be key to success of online marketing campaigns.

Under the SEO, The primary objective was thus, to ensure better rankings. In this way Social Book marking has emerged as a effective tool for providing back links and getting higher visitors traffic which will help to secure for getting better search engines ranking as well as visitors traffic for your website. If we got higher ranking by search engines which will facilitate your website brand awareness. With the help of SMO, the users can put the metadata adding relevance to the links. That is why it is called “word of mouth” campaigns. As we use the keywords tags in SMO, and the links which will attached to are indexed by search engines. The contents which supplied by us adds the links with the appropriate keywords, One things you must ensure that when you will start getting links from high quality book marking websites, your website will automatically get indexed by the web spiders of all major search engines.

Social Book marking not only provides you the SEO Benefits; it can be a very good marking tool in itself. We can successful in any marketing campaigns, if we are using these kinds of web services since the ranking of the bookmarked links depend on the ratings by the users. Sometimes it may create a risk, if the service/product receives negative reviews from the authoritative users. So in this way your business brands may come as a spammer if the users find the links which you submitted are irrelevant. It may be very risky for your business. So all this optimization tactics makes a tricky business. So we have to avoid those types of unethical methods which will hamper your brand awareness in online business.